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Ghana’s leading telecom company, MTN recorded a subscriber base of 11.735 million by the close of the fiscal year 2012, representing 50.5% market share.
This figure is contrary to the National Communication Authority (NCA) report that stated that MTN closed the year as market leader with 45% market share.
However the company noted that its market share of 50.5% was recorded after a decline by 1.9 percentage points over the same period last year.
However the company noted that its market share of 50.5% was recorded after a decline by 1.9 percentage points over the same period last year.
In a statement, the company attributed the decline to heightened competition and congested marketplace characterized by the launch of a sixth operator, Glo in the second quarter of the year and aggressive offerings by two of the incumbent operators.
Meanwhile, the company has targeted 800,000 additional subscribers for 2013, which is just half of the number of subscribers it gained in 2012 (1.6million) and still less than the 950,000 it targeted for last year.
MTN Ghana closed 2012 with a record 96.1% increase in data revenue on the back of it data-related promotions supported by affordable handsets, lower data prices and appealing data bundle packages, its annual report for 2012 said.
The 96.1% increase in data revenue comprised 95% internet-based data consumption and 1.1% SMS.
The company recorded a total of GHC1.552 billion over the 12 month period and data revenue constituted 8.1% of the total.
This was no different from what happened at the MTN Group level, where data revenue increased by a whopping 60% and drove total revenue up by almost 11% for the year.
The telecom giant closed the year with a cash position of ZAR933 million (GHC198,104,758) at current exchange rate), which is higher than the ZAR599 million (GHC127,186,227 at current exchange rate) recorded at the close of the previous year.
The 96.1% increase in data revenue comprised 95% internet-based data consumption and 1.1% SMS.
The company recorded a total of GHC1.552 billion over the 12 month period and data revenue constituted 8.1% of the total.
This was no different from what happened at the MTN Group level, where data revenue increased by a whopping 60% and drove total revenue up by almost 11% for the year.
The telecom giant closed the year with a cash position of ZAR933 million (GHC198,104,758) at current exchange rate), which is higher than the ZAR599 million (GHC127,186,227 at current exchange rate) recorded at the close of the previous year.
But MTN Ghana got authorization to spend only ZAR1.024 billion (GHC217,426,873) this year, which is less than the ZAR1.128 billion (GHC239,509,289.5) approved for spending last year, out of which it actually spent ZAR 1.091 billion (GHC231,653,045), higher than what was approved this year.
At the group level, the company reported full year revenue of US$15billion, representing an increase of 10.9% from 2011.
It reported that the growth was largely driven by rising mobile data revenues, which were up by nearly 60%.
It reported that the growth was largely driven by rising mobile data revenues, which were up by nearly 60%.
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